Arts & Entertainment
Alexander Shumsky, general producer of Russian...
bankruptcies or other such dramas, thanks to the Russian fashion business’ small size: demand shrank only slightly and is now growing again. Young couturiers were not idle during the downturn, and a dozen or so will have their debut at the Week. We think that in five years or so they will be the leaders in Russian fashion. Many top Western brands have been hit much harder. Escada and Yohji Yamamoto are bankrupt, which would have seemed a preposterous suggestion a year or two ago.Q. Is RFW more of a social or business event?
A. Both, just like any other fashion week in the world. Couturiers demonstrate their vision of fashion half a year ahead at shows that gather buyers and the press. In this sense, it is business. On the other hand, every show is a market-oriented advertising event, to which couturiers invite friends, clients and celebrities, which makes it a social event. Nothing matters more to a couturier than public and professional approval of his collections.
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