Arts & Entertainment
Alexander Shumsky, general producer of Russian...
styles while buyers select the offers they deem the best on the fashion market, and discover new brands. Two trends have arisen due to the downturn. Buyers are thriftier and wary of experimenting. Now they prefer sure hits, and retailers concentrate on the most popular brands, so competition among designers is tougher than ever. On the other hand, the crisis has brought the Internet to the fore in the garment trade and that gives everyone an equal chance. E-shops made huge progress last year in offering new brands a commercial alternative.Q. Is the Russian fashion industry part of the global industry or is it following its own path?
A. We have a specific feature in this country: a Russian couturier can launch a brand at the age of 20-22. In Europe, first you study, then you work as a stylist and assistant, finally finding a partner to launch a brand with at 30 years old or even later. Lightning careers in Russia have their advantages: they promote creativity.
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